"Email has an ability many channels don't: Creating valuable personal touches- At scale."
In this dynamic world trends and technology are constantly evolving and changing, one thing in the digital space remains clear, Email is here to stay.
There is a total of 3.5 billion people using email and these statistics are going to rise to new heights by 2021. Email is a crucial element of marketing as it helps in building brand loyalty and relations as it also helps in effectively driving conversions.
"If Social Media is the cocktail party, then email marketing is the 'Meet up for Coffee'. the original 1 to 1 channel."
Why Email Marketing?
A newsletter is a type of a marketing approach made by companies towards their subscribers to enlighten them about any new information or about the company's new ventures or products via an emailed letter. Nowadays with the growing online businesses, Newsletters have become a vital part for online businesses as it helps in keeping their respective brand in customer’s mind.
Promotional content is also sometimes referred to as “decision-making” content because it used to drive leads further into your sales funnel with the intention of transforming them into customers. Emails have been the oldest and the most efficient source of delivering the promotional contents from the very beginning. The main idea behind promotions is to increase awareness, create interest and create brand loyalty among the users or potential users. The content to be sent to the subscribers should be astonishing and eye-catching so that it creates an impact whether it’s a discount offer or a general announcement or a new brochure.
Email marketing consists of many other elements like campaigns, invitations, e-coupons. For instance, campaigns should be based on your brand and should be able to build trust of the viewers. These aspects are like the interaction the subscribers would have with your business and to make this interaction special, these components of email marketing should be special to give a consistent experience to the customers.
“There is no formula for the perfect email- Authentic and Honest messaging works”
Our team at DMA is focused on creating unique and authentic email ideas for your company. We also use visuals and images to boost the engagement and implement those ideas after a detailed analysis of the features of your product and the preferences of the viewers. We at DMA concentrate on creating the right content for your company and distributing it on your behalf. The services delivered by our company are quite effective and efficient so, you can focus on other critical tasks while we take care of these easy ones for you.